fdj / illiko:
it's party with gift cards !
On the occasion of the holiday season, FDJ publishes its traditional gift pockets.
This year, the scraping ILLIKO® range offers 5 different models: "classic" and more modern to appeal to the greatest number.
For this new edition, 5.9 million copies were published and distributed to 33,400 FDJ® outlets.
After the tender, Twid selected.
Creating pockets is a great topic "packaging" ! This topic concerns all French at a particular time that is the end of year celebrations. How to ensure that they will enrich the good times with family or friends?
We made sure to create a coherent range from meet several challenges:
- Be adapted to the expectations "consumers" by answering each of the purchasing intentions tradition, humor, feelings, pulse ...
- Be visible at the point of sale and facilitate the communication space
- Bring the spirit and values of the brand ILLIKO®
The key to success was to succeed to co-create the talents of the agency: illustrator, designer, copywriter, strategic planner 3d graphic ...
A beautiful successful challenge!
Twid returned with proposals beyond our expectations. The strength of the agency was to completely understand the need to get it right!