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fdj / illiko:
it's party with gift cards !

  On the occasion of the holiday season, FDJ publishes its traditional gift pockets. This year, the scraping ILLIKO® range offers 5 different models: "classic" and more modern to appeal to the greatest number. For this new edition, 5.9 million copies were published and distributed to 33,400 FDJ® outlets.
After the tender, Twid selected.
Creating pockets is a great topic "packaging" ! This topic concerns all French at a particular time that is the end of year celebrations. How to ensure that they will enrich the good times with family or friends?
We made sure to create a coherent range from meet several challenges:
- Be adapted to the expectations "consumers" by answering each of the purchasing intentions tradition, humor, feelings, pulse ...
- Be visible at the point of sale and facilitate the communication space
- Bring the spirit and values of the brand ILLIKO®
The key to success was to succeed to co-create the talents of the agency: illustrator, designer, copywriter, strategic planner 3d graphic ...
A beautiful successful challenge!

 

an ambitious challenge: successfully cheer everyone

Twid returned with proposals beyond our expectations. The strength of the agency was to completely understand the need to get it right!

Enguerrand leretour

chef de produitsdirection digitale

FDJ - Pochettes Cadeaux - Fdj / illiko: it's party with gift cards !
FDJ - Pochettes Cadeaux - Fdj / illiko: it's party with gift cards !
FDJ - Pochettes Cadeaux - Fdj / illiko: it's party with gift cards ! FDJ - Pochettes Cadeaux - Fdj / illiko: it's party with gift cards !
FDJ - Pochettes Cadeaux - Fdj / illiko: it's party with gift cards !
FDJ - Pochettes Cadeaux - Fdj / illiko: it's party with gift cards !
FDJ - Pochettes Cadeaux - Fdj / illiko: it's party with gift cards ! FDJ - Pochettes Cadeaux - Fdj / illiko: it's party with gift cards !
FDJ - Pochettes Cadeaux - Fdj / illiko: it's party with gift cards ! FDJ - Pochettes Cadeaux - Fdj / illiko: it's party with gift cards !
FDJ - Pochettes Cadeaux - Fdj / illiko: it's party with gift cards !
FDJ - Pochettes Cadeaux - Fdj / illiko: it's party with gift cards ! FDJ - Pochettes Cadeaux - Fdj / illiko: it's party with gift cards !