ecab / taxis G7:
the best of taxi on smartphone in Paris, France and Europe
Design a visual style that can enhance the premium services offered by VIP eCab while maintaining a tone of public speaking.
eCab brand had to have a carrier picture of elegance and modernity. By designing a brand of "style" , the challenge was to create a fantasy about the escape and fullness, while highlighting expectations " usage" echoing their daily needs (limited waiting time, price transparency , tracking, express payment ... ) . The other challenge was that, conceived on advanced technology , the brand was to suggest the modernity of a powerful tool. Twid chose to position the users. These large background pictures give a sense of freedom and open spaces to find in a taxi. The scenes presented on the site are all "customer centric" by adding a touch of reverie. The goal is to trigger a desire to move forward.
"Our goal with eCab is to offer customers the best of mobility throughout the network, combining digital technology and performance excellence "