at the crossroads of knowledge
Ecole Centrale de Lille has the will to prove its legitimacy to be a major player in higher education and research.
Teaching is a changing area where each of the structural bricks are questioned: Student Selection models, the role of a teacher deal with pupils, access to information and knowledge, assessment acquired, the meaning of a diploma, the layout of a campus or an amphitheater, knowledge tools, offers schools increasingly international ...
Against this background, Twid wished communicate about the purpose of the action, not the means. We wanted to reveal that Centrale Lille is positioned as an actor capable of stimulating independent thinking, intellectual agility, mental openness and curiosity about the following idea: Centrale Lille, at the crossroads of knowledge.
This new position is in the editorial platform of the School by hosting the vast areas of communication (Students, Companies, International, Search ...) but also many reports (Annual Report, Obs'Emploi ...).
The agency also created the identity of 160 years and developed a series of supports from relaying this anniversary: sign, web background, greeting card, paper supports ...
In 5 years, "the challenges are certainly numerous and ambitious goals but I am sure that our school is able to meet these challenges"